Google, Web Design and Search Engines 101


A Beginners Guide to Getting a Website into the Public Domain

Any business, whether bricks and mortar or super high tech has no excuse for not having a website. The reality is that web design software is relatively inexpensive, easy to use and produces acceptable results.

This article assumes that anyone interested in a web site is interested in probably selling something, a good or service, using the internet as a means to accomplish that goal. The goal of this article is to explore a few of the basic concepts involved in developing a website and getting it into Google, Dogpile, Bing, Lycos, Altavista or any number of other search engines and directories.

Website Registration, Website Hosting

To get started in the web business, a potential web site owner must first purchase a domain from a registrar or an authorized agen” and once it is registered, that domain belongs exclusively to whomever it is registered. Virtually any company hosting web sites, will simplify the process. An online article has surveyed the field and found that inexpensive web hosting services can be easily found for less than $10 per month with a range of from $1.99 per month to $8.95 per month, depending upon services rendered.

Of course, prior to being registered, the owner in this process would have picked out a name to facilitate the ease for search engines to locate, categorize and index the site. The yearly cost to maintain a domain name is typically about $10 per year.

Basic Web Design

There are numerous, inexpensive web design programs available as well as web hosting firms that will allow average, non technical people to literally fill in the blanks on an online web page template. This will allow a user to develop a basic web site within a few minutes, without ever having to worry about the magic letters http.

It is possible to extend website capabilities, to do more, however, requires a bit more time, study and interest. Most business people would be mostly interested in only a web site’s economic & marketing capabilities. Microsoft provides relatively inexpensive and easy to use web design software.

What is Google, Bing, etc. and Who Cares?

Often those new to the web, wonder about search engines and how they work. Frankly, they exist, they’re important and beyond that, they really don’t matter. What is important is that Google and other search engines are the programs that bring paying customers to someone’s web site.

If a web site is optimized for a search engine with appropriately placed keywords, title, index pages, etc, the chances are much higher that customers will find the site and use it to make purchases. If the web pages are designed with Search Engine Optimization (SEO) in mind, it is more likely that engines will index the pages and make it easier for people to find that web site. SEO seems like an arcane art, however, it is possible for a neophyte to actually make their web site more accessible to search engines. For most however, it’s best to leave this type of marketing up to the experts such as Student Marketing Agency.

eCommerce on the Cheap

Purchases of goods and/or services are typically made through e Commerce software which can be purchased, provided by fee based e Commerce sites or provided free from service providers, such as, Paypal. Paypal provides a fee based service depending upon the transaction value. If the value of the goods that are sold on the site carry a high gross margin, then paying the 3%-3.5% that Paypal charges is well worth it.

One key advantage with Paypal: the web site is not charged any fee unless a transaction has been recorded. A second advantage is that the personal and confidential information of anyone on the web site is guarded by and handled through Paypal, absolving the web site owner of any privacy responsibilities.

Making an eCommerce Web Site Work

Many potential web site owners plan and plan and ultimately lose the impetus to jump in with both feet and just do business. A web site is fluid. It can be changed almost instantly. It can be improved and optimized. It is certainly possible for a business person to register and have an eCommerce web site up and operational within 24 hours. It is inexpensive, but there are costs attached, not the least of which is time. If a business owner has been thinking about this for some time, perhaps it’s best to just jump in and make it happen.

Pizza around the world

There are many styles of pizza. As the dish became more international in the 20th century, the varieties of pizza grew more numerous. Here are a few:

Neapolitan pizza: True Neapolitan pizza, or, in Italian, pizza napoletana, is generally made with mozzarella cheese and tomatoes. Often the tomatoes are of the San Marzano variety, grown on the southern plains of Mount Vesuvius. The cheese is often mozzarella di bufala Campana, which uses the milk of water buffalo that has been raised in semi-wild conditions in Lazio and Campania. This kind of cheese is protected in Europe with an origin designation. The Associazione Vera Pizza Napoletana has decreed that real Neapolitan pizza dough is made up of wheat flour, either brewer’s yeast or natural Neapolitan yeast, water and salt. To achieve the correct results, high protein flour, the kinds used in making bread, not cakes, is to be used. Only hand-kneading or a mixer used at low speed is allowed. Upon rising, the dough must be hand-formed and with no greater thickness than 1/8 inch. A rolling pin or machine must not be used. The pie is baked for a minute or a minute-and-a-half in an classic pizza oven, like a Californo oven, at 905 °F. The dish should turn out fragrant, crispy and tender. Officially, the variations are: pizza marinara, made with garlic, extra virgin olive oil, tomato, and oregano. Many Neapolitan pizza restaurants add basil to the marinara; pizza Margherita, consisting of basil, sliced mozzarella cheese, tomato, and extra virgin olive oil; and pizza Margherita, extra, which is made with Campania mozzarella fillets, tomato, extra virgin olive oil and tomato. In Europe, Pizza Napoletana is an STG, or Traditional Specialty Guaranteed product.

Lazio style: In the Italian capital of Rome (Lazio), and elsewhere in Italy, pizza is offered two ways: 1. As pizza al taglio or pizza rustica, from take-away outlets. It is baked in rectangular pans and 1 to 1 centimeters thick. The crust is reminiscent of an English muffin, while an electric oven is used to bake the pizza. Sold according to weight, it is generally sliced with a knife or scissors; 2. In pizzerias, a traditionally round-shaped dish is what pizza is served in. The base is crisp and thin, which differentiates it from the softer, thicker Neapolitan-type base. Its texture and flavor comes from being baked in a wood-fired oven. Pizza Napoletana, in Rome, has toppings of mozzarella, oil, anchovies and tomato. Conversely, this pizza is known as Pizza Romano in Naples.

Varieties of pizza made in the Lazio style include:

  • Pizza romana: tomato,, anchovies, oil, oregano, and mozzarella.
  • Pizza viennese: German sausage, mozzarella, tomato, oil and oregano.
  • Pizza capricciosa: mushrooms, mozzarella, artichokes, cooked ham, oil, tomato, and olives. Ham, or prosciutto, is often used, along with half of a hard-boiled egg. This is known as “capricious pizza.”
  • Pizza quattro stagioni: ingredients are the same as the capricciosa. However, they aren’t mixed. This is known as “four seasons pizza.”
  • Pizza quattro formaggi: mozzarella, gorgonzola, fontina, tomato, stracchino. This is known as “four cheese pizza.”
  • Sicilian-style pizza: This type of pizza features a crust into which the toppings are directly baked. This differs from American Sicilian pizza, which generally has a rectangular, thick crust with cheese, tomato sauce and other toppings.ctly into the crust. The Sicilian pizza offered by the Pizza Hut chain since the 1990s is not considered truly Sicilian since the crust contains only basil, garlic and oregano.
  • White pizza or pizza Bianca in Italian, substitutes sour cream or other dairy products or pesto for tomato sauce. In the northeast U.S., toppings generally are simply olive oil, ricotta cheese or mozzarella, along with spices such as garlic and basil. Pizza Bianca, in the Italian capital, means a kind of bread that is topped with salt, olive oil and sometimes rosemary sprigs. If white pizza is bottomed with figs, it is called pizza e fichi.
  • Calzone, or ripieno is a pizza reminiscent of a turnover that contains ingredients such as salami, ricotta, and mozzarella, foled into a half circle and baked. Calzone, in Italian, translates to “large sock.” Ripieno in Italian means “filling” and should not be considered a type of pizza in itself.

Pizza Outside of Italy

By the 20th century, pizza became a global food. Basically of the same design, pizza can include an amazing variety of ingredients.


Typically Italian types of pizza are sold. Additionally, there is the Australian, which includes egg and bacon (viewed as part of a typical Australian breakfast) with a tomato base and mozzarella. Prawns are often used as a topping.

Developments in the 1980s included pizzas cooked in a masonry oven fueled by a wood fire, and gourmet-type pizzas with exotic ingredients such as bocconcini, dill, salmon and tiger prawns. Toppings as unusual as emu, kangaroo, and crocodile also began being offered.


The city of São Paulo boasts some 6,000 pizza outlets. The number of pizzas eaten each day number nearly 1.5 million. Legend has it Brazil’s first pizzas were made in São Paulo’s Bras district in the early 1900s. As the dish moved beyond Italian neighborhoods in the 1950s, its popularity with Brazilians has grown greatly. However, Italian areas such as Bela Vista and Bexiga are still where pizzerias considered traditional are found. Thin and thick crust types are both widely served in Brazil. A dessert pizza, in which chocolate, banana or pineapple is used as a topping, is also popular at meal’s end. July 10 is the culmination of a yearly competition among pizzerias in São Paulo and is known as “pizza day.”


In Indian cities, pizza is becoming a popular fast food. Nearly all large cities have restaurants from chains such as Pizza Hut and Domino’s, which arrived in the 1990s.

Pizzas are served with favorite Indian toppings such as paneer or tandoori chicken. Traditional pizzas are also consumed. Local variations that can be purchased in neighborhood shops are as common as gourmet-type pies that use exotic ingredients and are offered at specialty restaurants.


Sbarro and Pizza Hut are among the U.S. and Israeli pizza outlets that have non-kosher and kosher offerings. The kosher outlets use either no meat or imitation meat because of Jewish dietary guidelines against mixing dairy and meat. Pizza locations that are kosher also close on Passover. Pizza in Israel differs from that of other nations in its toppings. Vegetable toppings such as onions or mushrooms are common, and more exotic toppings such as labane, which is strained yogurt, corn, or spices such as za’atar are also used. As with much of Israeli cuisine, multiple cultures have contributed to the development of pizza cuisine in this country.


Pizza as a snack is popular in South Korea, particularly among women and youth. Big U.S.-based chains such as Pizza Hut, Papa John’s and Domino’s go up against domestic brands such as Pizza Etang and Mr. Pizza. Toppings on a South Korean pizza can include dak galbi and bulgogi, and well as more traditional fare. Toppings that are decidedly nontraditional are also popular and include potato wedges, shrimp, corn, crab or sweet potato. Mr. Pizza offers a “Grand Prix” style with one side of the pie featuring olives, Cajun shrimp, mushrooms and bell peppers and bacon, sour cream, tortilla chips and potato wedges on the other side. A crust is filled with potato mousse and includes raisins, pumpkin seeds and sunflower seeds, with a blueberry dipping sauce also provided.

The first pizzeria in North Korea opened its doors in 2009 in the capital city of Pyongyang.


Pizza as a fast food is growing in popularity in cities in Nepal, especially Kathmandu. Increasingly, restaurants offer pizza. Consumption has risen substantially with the arrival of several brands of pizzas from outside Nepal.


Islamabad and Karachi were the sites of the country’s first pizza restaurants in the 1980s. Pappasallis has been offering pizza since 1990 in Islamabad. The popularity of pizza has grown in eastern Pakistan, particularly Punjab, Sindh, and Azad Kashmir provinces, along with Gilgit Baltistan, the autonomous territory. Pizza is not widely known in western parts of the country. Only one of the remaining provinces in Pakistan, Khyber Pakhtunkhwa, has a Pizza Hut, in Peshwar. Of the pizza that is consumed, sausage and spicy chicken styles are popular.


Original Italian recipes for pizza have given way to various regional styles of pizza, many of which are only slightly related to the original Italian. New York City has a thin crust kind of pizza, while Chicago has developed a thicker, deep-dish type. California-style pizza, with its exotic toppings, is popular nationwide.

Ready-to-Bake and Frozen Pizzas

As with many other foods, frozen pizza can be purchased. Technologists have created methods to allow reheating of crust without it becoming stiff, or keep the dough separate from the sauce. Corn starch that has been modified is often used as a barrier against moisture between crust and sauce. Generally, the dough is baked partially, with other ingredients sometimes being precooked. Frozen pies that have crusts that are self-rising and raw ingredients are also offered. Pizzerias also offer a type of pizza that is uncooked. Customers buy the raw pizza and bake it themselves at home.

The 24/7 Marketing Department

Marketing departments as we know them will never be the same. At least, that’s what I’ve learned from analyzing thousands of responses from kids across the globe. This new generation of kids (aged 8-12) expects everything in their world to be interactive. Including their brands.

A marketing manager from Kellogg’s told me about a hugely successful marketing campaign it just ran. Kids across one local market were asked to send text messages to Kellogg’s with a vote for their favorite song. Hundreds of SMS messages arrived during the day. But what took Kellogg’s by total surprise was peak response time was logged at 3 a.m. Yes, that’s right, 3 in the morning.

This indicates a truly 24/7 generation. It’s a generation that expects brands to be as active as they are — 24/7. Gone are the days when working life began at 9 and ended at 5. At least, they’re gone for the marketing departments relevant to this new generation. Bear in mind the BRANDchild research overwhelmingly supports this is a generation that exercises an enormous influence on their parents’ brand choices, too.

Remember the eight-week campaign when President Clinton ran for reelection? A team followed his nationwide tour. There wasn’t much sleeping on the bus. A close eye was kept on each state. As soon a state seemed nearly lost, the bus turned around and headed over. It stayed until votes were secured. The campaign not only knew what was happening at a grass-roots level, it established close contacts within the communities, learned their language, and, most important, learned the competitors’ weaknesses.

Marketing to kids is a mercurial business. Trends come and go virtually overnight. You need the flexibility to adjust and optimize your message at will. In short, you need a campaign bus. The Web is an ideal vehicle for 24/7 access and tweaking on a dime. Yoo-hoo flavored milks and Jones Soda are two brands that claim to have become established by actively monitoring kids locally. Their teams are on the ground. They live and breathe a kid’s life.

The days when a marketing strategy was planned years in advance are over. The market changes too fast. Instead, plan milestones and goals. Build in the necessary flexibility to change tack to accommodate feedback from your team in the field, which monitors chat rooms, text messages, and local communities around the clock.

Kids don’t see much of a difference between on- and offline. To communicate with the future, marketing departments must mirror what’s happening out there. They must be available 24/7, be responsive enough to accommodate momentary trends, and be prepared to change — most likely forever.


Ditch Personal Preferences When Rehabbing a House

When rehabbing a house, you won’t need to inject too much personal preferences. The best thing to do is to dispose of them. While your personal touch will surely matter if you are not moving out and is repairing your own home, it won’t do you any good in the real estate business.


If you want to rehab houses for leisure, then it’s okay to insert your favorite colors and materials in the plan. But if you really want to make business, don’t exert unnecessary effort. Leave personal and emotional stuff behind.


The problem begins when workers start rehabbing a house. Neophyte rehabbers do not notice it but they lose a lot of money when they opt for their personal preferences over what actually is more practical. For instance, the property needs a new carpet. So you go to the local home shop to look for a carpet. Your contractor tells you that a neat light brown color is better because that particular shade will make the room look larger. But because you really love the hot pink, you pick hot pink and your contractor can’t do anything about it. Ninety days after the houses is completed, it still lies idle.

While there is nothing wrong with liking the color hot pink, it would be better to go for universally accepted colors when it comes to carpeting or paint. Pick those that you think will attract the attention of your prospective buyers. Remember,the house must attract the buyer, not you.

Another classic example of uncontrolled personal preference appears during the selling period. Some rehabbers opt not to sell the house to a buyer just because they think that that buyer does not “deserve” the house they worked hard to repair. You might think that the buyer is arrogant and that he will not care for that property.


That, again, is none of your business. You might find it funny and unbelievable but this happens.  You wouldn’t want to waste an opportunity to make profit fast. You are also risking losing profits as a rehabbed property can depreciate if it stays unsold in the market. The longer the house stays with you, the bigger your expenses will be. Think about maintenance costs. Takenote that you are rehabbing a house to raise its value and to earn a profit from it, not to find it a “deserving buyer.”

If you are selling your home, you might also be planning a move. If that’s the case, check Busy Beez Movers to have a great moving experience.

How to Start a Blog That’s Technically Sound

Creating a Blog Suited for Making Money OnlineCreating a Blog Suited for Making Money Online

To make money blogging, it is important to know how to start a blog is technically sound in terms of usability, server stress, and search engine power.

One of the greatest things about blogs is not just that they allow people to actually make money blogging but mostly that they allow even the most non-technical person to publish their thoughts, essays, and studies online. While designing and developing a website is remarkably difficult for the average computer user, setting up and configuring blogging software is something that almost anyone can do. Thanks to automated installation programs and ultra-simple interfaces, updating and publishing a blog is incredibly simple.

However, there is still a problem that lots of people who want to make money blogging encounter from time to time: poor blog configuration and technical difficulties. From slow-loading pages to impractical layouts, there are problems that can haunt blogs, even if they are properly created.

This simple guide is meant to teach the essentials of how to start a blog that is technically sound when it comes to usability, server stress, and search engine power.

Blog Usability

Simplicity should be the name of the game, no matter what subject a blog deals with. Despite the continual flood of three-column, ultra-complex WordPress themes, most blog readers look for a theme that is simple, easy to read, and flexible. Those who want to make money blogging should ensure that their blogs focus on the readers — they are the people that will spend all of their time there — and not solely on their own promotional materials or third-party advertisements.

Those who are offering member services on their blogs, a popular option for commercial bloggers, should make sure that their system is integrated into their blog’s design. There is nothing worse than a clumsy navigational system, especially when it is part of a paid membership service. For text, bloggers should focus on font simplicity and clear colors. For navigational systems, bloggers should create intuitive sidebars, and drop down category menus.

blog loading times and server stressBlog Loading Times and Server Stress

Anything that’s not needed to support a blog’s content should not be published. These include unnecessary animations so often used by newbies that are so eager to make money blogging. When publishing videos, bloggers should consider having video sites like YouTube or Vimeo host them. Videos on such platforms can easily be added to any site or blog. Lastly, all images used for the blog should be properly sized.

One major problem for new bloggers is image compression and false thumbnails. Bloggers should not, under any circumstances, make the ultimate new blogger mistake and simply add a full-size image as a thumbnail. Yes, it will appear small, but the 2mb image load will bring any hosting server to its knees. Most blogging platforms have built-in image platforms and management systems and those who want to make money blogging should use them.

SEOBlog Search Engine Optimization

This is one major area that new bloggers consistently neglect. SEO is vital for blogs, and is conveniently one of the simplest things to set up and configure. Bloggers using WordPress just need to download a simple SEO plug-in and add it to their blog’s directory. From there, all they need to do is configure WordPress plug-in options using the platform’s dashboard.

It is really worth putting effort into SEO, as blogs are naturally one of the internet’s best SEO devices. If bloggers can build an archive of hundreds of posts, it is not unlikely to see their blogs beginning to rank highly for ultra-competitive terms. After installing a blog SEO plug-in, bloggers’ focus should be on readable SEO text, not computerized rubbish.

A technically sound blog is quick loading, search engine friendly, and remarkably valuable. With a quick read of any blogging platform’s documentation and a proactive effort towards learning the technical aspects of blogging, mastering the basics of internet publishing is simple.

How to Increase Profits with Virtual Lead Generation

Online lead generation tactics
For the small business owner, there are plenty of lead generation tactics to increase profits. It doesn’t have to cost much to find new customers via:

  • Online advertising
  • Radio commercials
  • Newspaper adverts
  • Trade shows
  • Word of mouth

This article is about online lead generation – the most far-reaching, low cost and consistent kind of advertising available today.

Online Lead Generation Tactics

Online lead generation techniques can be used by anyone with a product or service to sell. Even offline businesses can benefit from an internet presence in today’s fast-paced world, as corporate and private customers migrate to the web.

There are four powerful online lead generation tactics that are overlooked by many small business owners to increase profits. These are: social bookmarking, SEO content writing, blogging and Pay Per Click (PPC) advertising.

Social Bookmarking

Social Bookmarking

There are already thousands of social bookmarking sites on the net such Digg, Delicious, Reddit, Pinterest, StumbleUpon and Pocket. But social bookmarking needn’t be a daunting task.

The first step is to sign up to a dozen major social sites and submit the website homepage, then news, articles, and any other web content which people may find interesting. This helps the website get recognized by lots of internet surfers, who tag it and recommend it to others. Free customer leads!

Perhaps more importantly, social bookmarking creates lots of inbound links, which Google absolutely loves. It rates the website more highly and places it higher in search pages, which also creates more online exposure.

SEO Content Writing

Search Engine Optimization (SEO) content writing means placing the most valuable keywords in website content in a very specific way. This  works for Google and smaller search engines as well as potential customers who are looking for the same or similar content online. Good SEO content writing means better Google rankings and more exposure. Hiring a professional copywriter for SEO articles makes this a great value form of online lead generation.


For many people, blogging is rarely an efficient way to increase profits and make money online. It is far better to build a website and go about it properly. But in the case of online lead generation tactics, niche blogs can be exploited to drive traffic to a specific website.

With good SEO articles in hand, approach some relevant bloggers and see if they want to link to the content in context on a website. This creates more inbound links and is an excellent form of free online advertising, coming as a personal recommendation from the blogger and costing absolutely nothing!

PPC Advertising

Besides others, Google runs an affordable Pay Per Click (PPC) advertising program where sellers only pay for the number of clicks to their site. The links appear among search engine results and on other websites, and can be hidden once a daily PPC budget is met. This highly selective form of advertising is easy to use and won’t break the bank, with online advertising limits starting at very affordable rates.

Writing Articles: The Fast, and Free, Way to Viral Marketing

Writing Articles - The Fast, and Free, Way to Viral Marketing

Search engine content marketing will generate traffic and increase profits.

Is this for real? Yes, the only investment is time and effort, but the payoff can be enormous — boosting site hits and sales, with a return on your investment of 200% to infinity.

How? By writing articles, one of the easiest ways to draw attention to a website, generate traffic and increase earnings.

Getting into a customer’s wallet is everyone’s goal. The more visitors, the more wallets — some of them first-timers who may be back again and again, ready willing, and able – to buy that is. But you have to get into their head before you can get into their wallet.

How Search Engine Content Marketing Works

Search engine content marketing involves writing articles related to the content of your website, then sending them to “free content” submission sites (public domain).

Make sure the content marketing your website contains a link back to your website (resource box). Someone who reads the article then may choose to click on the link. Voila! An unexpected visitor arrives.

The free content sites, in turn, make these articles available to other webmasters who may also place your public domain content on their site. If they do, voila! There’s another link back to your website, because anyone who reads the article can click through to the products and/or services you offer.

Content Marketing Leads to Viral Marketing

As your list of published articles grows and more appear on other websites, the number of links increases. Major search engines place more significance on those incoming links to determine the “importance” of a site, i.e., where to rank it. The more incoming links, the higher the search engine will place your website in the search results.

Writing Articles - The Fast, and Free, Way to Viral Marketing - Social Media SharingIf your website is promoting a product or service, all the links generated by those articles will mean more potential customers, and more customer wallets. Even if the visitor only browses, who knows what they will need in the future.

Some customers may have a specific need in mind, but cannot decide among various choices online. If they like your article, they may click through to your website, become enticed by a promotion, and pass it on to their contact list. Boom! Reaching those new customers did not cost a penny.

Another Benefit to Article Marketing

Writing Articles - The Fast, and Free, Way to Viral Marketing - search engineSearch engines not only index the websites, but perform the same function for published articles. The search engines also index any content marketing a particular topic.

Once someone searches for that topic, the list of results will not only include your website but many of the articles written to promote your website. That’s a powerful force, published articles and search engines. Think about how little effort that takes.

The fact is, more people are taking their buying needs online. Articles can cover topics those shoppers want to know about, written in a light and professional manner, and include a not-so-obvious sales pitch. If the customer’s wallet is opened, that’s pure profit, because nothing was spent on marketing.

Can PPC Drive More Traffic than Organic SEO?

Can PPC Drive More Traffic than Organic SEO?

SEO (Search Engine Optimization) is one of the most powerful ways to drive traffic to a site. Actually, for many sites Google and the other search engines are the primary source of traffic. This is why it is quite natural that businesses and individuals devote a lot of time and spend a lot of money on SEO.

However, the fact that a webmaster doesn’t pay directly for organic SEO placement doesn’t mean that SEO is cheap. Link building takes a lot of time and in some niches the organic search results are so crowded that practically it is impossible for a newcomer to rank well with popular keywords. There are many hidden SEO costs and if one takes into account the amount of time he or she invests in SEO, organic SEO turns to be very expensive.

PPC Traffic Might Be Cheaper for Competitive Keywords

Can PPC Drive More Traffic than Organic SEO? - cheaper cost

The fact that a webmaster doesn’t pay for inclusion in organic SEO results doesn’t mean that organic SEO costs no money. In this aspect PPC advertising is more straightforward – a webmaster chooses some keywords, bids on them, pays and knows how much he or she has spent. PPC might be a paid form of promotion but there are many cases when it is cheaper than organic SEO.

As already mentioned, ranking well in organic search results for highly competitive keywords isn’t cheap. What is more, even if a webmaster spends tons of money, there is no guarantee that his or her site will get to the top of search results (and stay there). In this aspect it not an exception to throw a lot of money on organic SEO and get no traffic (or at least not the expected amount of it).

In such situations PPC advertising is the better option. When PPC advertising is mentioned, usually for many webmasters it is only Google Adwords. Google Adwords might be the best popular PPC network but since it is also the priciest, when a webmaster is on a budget, maybe he or she should shop for alternatives. There are other good PPC networks besides Google Adwords and if one manages to find the right keywords to bid for, a PPC campaign through one of these alternatives could be very rewarding.

PPC Advertising Gives More Control

Can PPC Drive More Traffic than Organic SEO? - increase in web trafficAnother reason why PPC advertising can not only drive more traffic to a website but drive really well targeted traffic is that PPC advertising gives a webmaster more control in comparison to organic SEO. With PPC advertising it is possible to choose the keywords to rank for. Additionally, the PPC ad text can convey a message exactly the way a webmaster wants it, while in organic SEO rankings the text to present a site is beyond the control of the the webmaster.

Because of these two advantages of PPC advertising, the traffic to a website, which comes from a PPC campaign is usually better targeted. As a a result, this traffic converts better. Still, it is necessary to track PPC conversions and organic SEO conversions in order to know which one performs better for a particular keyword.

High conversions compensate for the price paid for PPC advertising. High rates of conversion are important because when a website is monetized high conversions pay the bill. The rate of conversions is not constant and this is why it makes sense to keep an eye on it and if it is noticed that a particular keyword doesn’t convert well, no matter if the traffic for it is from organic SEO results or from a paid PPC campaign, measures are to be taken.

Both organic SEO and PPC advertising are major ways to drive traffic to a website. However, in some cases organic SEO is the better option, while in others PPC advertising brings more traffic to a website. This means that the decision whether to go with PPC ads or organic SEO is made on a case by case basis after a careful analysis of the results has been performed.

Effective Strategies to Increase Conversion Rate

Learn how to boost your e-commerce conversion rate without split testing.

Effective Strategies to Increase Conversion Rate
So you have great products and a solid number of visitors every month, but there’s one problem: all that traffic is not converting into sales and you’re stumped as to why. Well, no need to rack your brains any longer. Here are three key strategies that will help you meet your conversion goals.

Increase Conversion Rate by Improving the Look and Feel of the Site

Effective Strategies to Increase Conversion Rate - Website Look and Feel

  • Graphics. Your homepage is the first page most visitors will see and if it doesn’t grab them at the first sight, don’t expect them to stay and make a purchase. Make sure all your product photos, graphics and images look vivid, crisp and arresting. The main image and headlines should be “above the fold” so that visitors don’t have to do the extra work of scrolling down.
  • Headlines. People respond well to words that have an emotional appeal or a phrase they can relate to. Use adjectives, verbs and phrases that sell a lifestyle. Get ideas from magazine cover lines, which are known for being short, sweet and concise. Words like “best,” “top,” “must-have” and “free” grab visitors, as well as customer testimonials.
  • Security and Credibility. Online shoppers will be more prone to buy if they feel the site is secure and certified with a validation button, which can increase conversion rate up to 15 percent., and are widely used by many accredited e-commerce sites.

Increase Conversion Rate by Improving Navigation

Remember to K.I.S.S.—keep it short and simple. What may seem easy and clear to you may not be clear to visitors. Make sure the navigation isn’t roundabout or confusing but easy and straightforward from step one to checkout and payment. Remember to cross-sell your products as a way to introduce an item they wouldn’t otherwise look for and buy.

Increase Conversion Rate by Using Analytics Data

Effective Strategies to Increase Conversion Rate - Analytics DataConstantly check and analyze your site’s analytics data to see what links and products are the most popular. Create a separate page for those popular items and market them on the front page.

Make sure to check where the bulk of your traffic is coming from. The issue of conversion rates being low can also be attributed to faulty targeting. For instance, your website might rank high for a keyword phrase that is unrelated to your site, which means visitors would just land on your page and instantly leave. If this is the issue, consider hiring an SEO specialist.

After implementing the above conversion marketing tactics, work on attaining loyal customers with appealing packaging and discount coupons with the order. And in no time, you’ll be on your way to a successful online store.

How to Turn Affiliate Marketing into a Cash Machine

How to Turn Affiliate Marketing into a Cash Machine - Affiliate ProgramsThe Internet is an amazing vehicle for turning ideas into money, and this is the time to look to cyberspace to find your own personal cash machine. Affiliate marketing is just such a deal. Not only is it an easy way to make money from your own website, it is also a relatively lazy way to earn income.

Who Benefits From Affiliate Marketing?

Both sides benefit from this affiliation. The company that uses affiliate marketers gets expanded advertising for their company or product at no real expense other than a small commission that is only paid upon receipt of orders. On top of those additional sales, exposure for their company or product on the Internet is greatly increased with no additional cost or effort.

How to Turn Affiliate Marketing into a Cash Machine - Who BenefitsOn the flip side, the affiliate marketer can advertise a huge amount of products and earn commission without any real work. They do not have to bother with storage, shipping or handling of products. They generate sales for the company and receive commissions, just like any other commissioned salesperson but with little to no effort. Risk for the affiliate marketer is minimal. If an ad does not generate a sale, it is the only risk to either party in this joint venture.

How is Affiliate Marketing Achieved?

Implementing affiliate marketing is simple. Just place text or banner ads on your website and all the work is done by someone else. You offer exposure to your audience, and when sales result, you get paid. At the same time, classy ads can add prestige to your webpage look, and commissions can be generated day or night, 24/7.

Are There Drawbacks?

One drawback might be if the affiliate’s website audience does not act on the advertising to click through to the advertiser’s website and make a purchase. Targeting and niche marketing can help offset this risk as a targeted audience is more likely to act upon ads of interest to their group. Drawbacks for the advertiser include some lack of control over ad placement and affiliate website content. Termination of the agreement is always an option on both sides.

How to Join Affiliate Programs?

To join affiliate programs, there are several websites that are available to use as clearing houses. Sign-up is free, and they handle the commission tracking and payments for the companies. Some individual companies may also offer their own programs to website owners wishing to become affiliates and run ads for their products. The clearing houses are easy to use and include: Commission Junction and Webgains, among others.

What Happens After I Join Affiliate Marketing?

How to Turn Affiliate Marketing into a Cash Machine - MarketersAs soon as you are accepted, which should be immediately, you can sign up to be an affiliate marketer or publisher for advertisers of your choice. Each one will need to look at your website and make an approval prior to using their ads and receiving payments. With a clearing house situation, there are paperwork benefits like only giving out your tax information one time. You receive payment any time your commissions are above a certain required level, such as $10.

What is the Hard Part?

Perhaps the most difficult thing about becoming a paid affiliate is generating the traffic on your website that will be likely to purchase any affiliate products you are advertising. If you cram your website full of banner ads, people like to call that a “banner farm” and it does not work as well as a niche plan. Without the right audience, ads will go unnoticed and sales will not be made.

What Do Affiliate Companies Want from Affiliate Marketers?

For advertisers, finding the right affiliates with websites that will draw your target audience is important. It does not make sense to allow your ads to be placed on irrelevant websites. For example, ads for baby clothes would not work well on a website featuring cigars or guns. Advertisers can still control placement of their ads, and they can terminate non-productive affiliates. This type of advertising can give you vastly improved reach for your ads around the world, at minimal commission costs.

Affiliate marketing can be turned into a cash machine for everyone if done correctly. Marketers need to gain the right viewership while advertisers must have great offers and nicely designed ads. This opportunity for sales and profit can be amazing for both parties to the deal.